Market Research and Data Analytics -india

Author: Shkha Suman

Initially we only cared about the overall win/loss record. But as time progressed we realized we could use the data we had collected as a basis for optimal market research. India is developing at rapid pace and in this fast changing scenario. According to market research -India is becoming a major center of information technology. India's software and web development market is booming and gaining its attention for offering excellent offshore web outsourcing services. Today the world is viewing India as the next major hub of world-class web solutions to improve and increase their online businesses profit to a large extent. Effective data analytics that is management of data is necessary to have current information on every aspect of market research activities.

What is Market Research?

Market research is systematic gathering, evaluation and analysis of data relating to sale and distribution of financial products and services regarding consumers' preferences. In marketing process, Research services India provides an approximate analysis of market demand either for a new product, or for existing products, as well as appropriate methods of distributing those product.

Market Research Company India

An extensive Market Research Indian company like ours collects all the queries of the marketers, providing market Research Agency with the required information’s for a smooth journey through the phases of the process of marketing. Data analytics Indian services provide an accurate and quality research output by being totally reliable & providing competitively superior analysis that require rapid, time-certain and cost effective delivery.

Major market research agency includes areas Researches in business to business(B2B), business to consumer(b2c), industrial research, social research, media research, channel and retail research, product and packaging research, brand research, corporate and employee research, pricing research and business-specialized consumer research.

What an expert says?

Experts of the market research industry feel that the future and scope of outsourcing various software or web development services is bright and India is definitely one of the emerging names that rank high in IT and web service sector.

Primary market research information is gathered through direct mail, telemarketing, and personal interviews. Secondary information can be compiled and organized by a source. Secondary information generally tracks trends within a market, an industry, a demographic group, or a geographic region. Sources of secondary market research information include government reports, trade association records, newspaper and magazine surveys, university-sponsored research, local chamber of commerce records, on-line services, and competitors' annual reports.

Data analytics Indian financial Research step by step solution:

1. Prepare to Collect Data

2. Collect the Data

3. Validate, Enter & Store Data

4. Extract & Transfer Data

5. Cleanse & Transform Data

6. Analyze, Interpret Data

7. Certify & Advise Consequences

8. Final action

Article Source: Articlesbase


About the Author:
Shkha Suman originator of a leading Data Analytics India, KPO India, Financial Research India, Social Research India, Market Research Delhi, Research services India, Market Research company India, Market Research, Market Research Agency in India. If you are looking for Data Analytics India, KPO India, Financial Research India. For more details Visit: http://www.samplingresearch.com

Top Seven General Research Tips

These days doing even the simplest research can be overwhelming. Whether it's too much information on one topic, or too little on another, there is a definite mismatch in the world of research. The Internet has generated an inexhaustible storage of facts, details, and data and one could potentially devote their entire lifetime to browsing through the different results. With so many resources to choose from, how do you know which ones best suit your specific research needs? Fear not - there are a few basic tips that you can use to ensure that relevant information is never beyond your reach.

1. Use the Open Web.

Google and Wikipedia are household names for a reason. If it's simple, straightforward information that you seek, these resources can be a quick and easy way to confirm definitions, opinions, and facts.


2. Consult your nearest librarian.

Google is great, but sometimes it's best to leave the heavy lifting to the pros. If you have some comprehensive research to complete, the open web may not always have the best or most accurate answers.

3. Use some Electronic Resources.

And we're not talking about the ones that cost an arm and a leg. Chances are, your library subscribes to a number of online databases, periodicals, and other collections that are a mere library card entry away. If you don't have a library, head to a site like AccessMyLibrary that allows you to create a "virtual library card" and access their content for free.

4. Avoid shortcuts.

As you execute your research it's quite possible that you'll be bombarded with advertisements informing you that for the low cost of $15 per page, you can have your research paper completed for you. While it may be tempting at the time, the long-term effects of utilizing one of these "services" can be damaging to your career, be it college or professional.

5. Talk to someone who knows the subject well.

Whether it's a professor, friend, or your neighbor's grandfather, try to find someone who has firsthand knowledge of the subject you're looking into. If you're lucky, they'll be able to give you some unique insight into the area that you won't find at the local library.

6. Start a research group or find a research buddy.

It's easier to buckle down if you surround yourself with others who are equally determined. Having a classmate or colleague to run ideas past can help you develop ideas that may not come to light when you're flying solo. One note of caution, however: if you're tempted to chat or goof off rather than study, this is obviously not the best option for you.

7. If all else fails, reexamine your subject.

Sometimes you don't have a choice on the matter, but sometimes you do. And just because a topic sounded interesting before you attempted to do any research on it doesn't mean that it will continue to motivate you. Talk to your professor, or boss, or whoever is in charge of assessing your research and see if you can change your topic to something that actually holds your interest.

Article Provided By: My Articles Directory

About the Author: Charlotte Beulow is a contributing writer for AccessMyLibrary.com. Best known for its large and diverse set of content, AML provides authoritative reference content as well as full-text magazine and newspaper articles - all courtesy of your local library and at no cost to you.

Start your Business Right With Low-cost, Online Research

Author: Robbin Block

Just imagine that you’re planning to open a coffee shop in Seattle. If there’s one thing the city has, besides rain, it’s a lot of places serving up caffeine. Which means the competition could kill you, unless you find a great location and the best way to serve up your brew. Understanding everything you can about coffee consumption will help make your business a success. For example, you’ll need to know who drinks coffee, favorite haunts and beverages, types of competition, available locations, do they drive or walk, etc.

When looking for information about your industry, starting with Google might seem like a good idea, but in our example, a search for “coffee shops” turned up over two million hits. Trying “coffee shop customers” narrowed it down to a little over two thousand – still a lot of data to wade through.

A better way to start searching for information about your industry is through related trade publications and organizations. They’re already focused on your market, and usually offer low and no cost information you can download. Here’s how to get started:

1) It’s easy to get lost and distracted in cyberspace. Make a list of what you’re looking for, like sales figures, trends, pricing, competition, etc. Think about customer characteristics too, like demographics, psychographics, behaviors and geography.

2) Create a list of phrases common to your industry, such as “coffee retail”, “coffee shop customers”, “coffee drinkers”, “Seattle coffee shops”, etc.

3) Compile your list of publications and organizations by going to: World-newspapers.com. You can also try FindArticles.com. “Coffee shop customers” resulted in a long list of articles with author and publisher. Lastly, try “coffee trade publications” in a search engine. This turned up Tea & Coffee Asia, Gourmet Retailer and several trade organizations. If you’re looking within a particular geography, remember to include local magazines, newspapers, radio and television stations (for example, Seattle Magazine, The Seattle Times, KIRO, and NWCN).

4) At the sites, look for reports, white papers, news, articles and statistics. At the media sites, look under Advertising or Media Kits too, which typically offer information about their audience that you can use in your own research. To save time sifting through unrelated information, prioritize the websites most targeted to your market. To get more marketing research tips, go to : www.blockbeta.com/marketresearch

No matter what product or service you plan to offer, the marketing of that product must be based on a good understanding of the industry, your customer and the competition – and the Internet is a good place to start if you know how to look.

About the Author:
Robbin Block, Lead Consultant at Blockbeta Marketing, has over 25 years experience working with startup, early stage and small businesses. She speaks on various topics related to marketing and the Internet, helping businesses maximize their strengths using digital technologies to succeed in a competitive marketplace. For more information, visit www.blockbeta.com

Article Source: Articlesbase