When, Why, and How to Use Mailing Lists
Posted On Wednesday, April 1, 2009 at at 9:40 PM by web researchAuthor: DeAnna Spencer
Mailing lists may be the cause of more heartbreaks than anyother single factor in mail order. A poorly chosen list, a weakmailing and the high cost of mailing to a list can tax theoptimism of a new dealer very, very quickly. Arm yourself withknowledge before embarking on a course like this!
Whether you should use a mailing list to sell your productdepends on several things:
Is it too complex an offering to be explained in a 30 word ad?
Can you afford to mail 200 to 1,000 pieces on the chance thatyou won't get a single order?
Can you make a profit selling your product to only two to twentypeople in a 1,000 piece mailing?
Will a re-order of your product be required, and can you makeyour re-orders pay for the losses you will likely get frommailing to a list?
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