Online Web Research Services & Data Research, Data mining

Is there demand for my product or service? Are my customers satisfied with our service? How can I generate more sales volume from my existing customers? How can I improve the quality of my product or service? If there is something that you would like to know about your business and industry, marketing research is the way to start researching for some answers. Marketing research comprises one of the most important and fascinating facets of marketing. We are going to focus on sharing some Internet resources that can help you to conduct online marketing research.

“Marketing research is defined as the systematic and objective identification, collection, analysis, dissemination, and use of information for the purpose of assisting management in decision making related to the identification and solution of problems (and opportunities) in marketing.”(Malhotra, 2004)

There are many ways in which the Internet can be useful to marketing researchers. It can be used as a source of marketing research providers, a source of secondary data, a source for marketing research software, and a source for data gathering via focus groups, surveys, etc.”(Malhotra, 2004)

Why do Market Research?

- It helps to understand current industry and market trends.
- Provides information about target customers.
- Identifies market and sales potential.
- Keeps researchers objectives.
- Becomes a framework for creating a marketing strategy.
- Helps business owners to examine customer satisfaction.
- Gives a close look at their competitors strengths and weaknesses.
- Helps marketing managers create benchmarks for future improvement.

There is perhaps no single best way to search the Web, but we recommend the following steps:

1. Pre-Searching Analysis: Think about the topic or subject you want to explore on the Web. Ask yourself some of the following questions, what unique keywords are associated with the topic or subject? Are there any organizations or associations that might have information on the subject through their web sites?

In order to identify trends for your topic or subject, you are going to have to put together a key word set to run in the search engines.

2. Run your key word set in any of the search engines.

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