Online Web Research Services & Data Research, Data mining

Data mining is the process of examining a data set to extract certain patterns. Companies use this process to determine the outcome of their existing goals. They summarize this information into useful methods to create revenue and/or cut costs. When search engines are accessed, they begin to build lists of links from the first page it accesses. It continues this process throughout the site until it reaches the root page. This data not only includes text, but also numbers and facts.

Data mining focuses on consumers in relation to both "internal" (price, product positioning), and "external" (competition, demographics) factors which help determine consumer price, customer satisfaction, and corporate profits. It also provides a link between separate transactions and analytical systems. Four types of relationships are sought with data mining:

• Classes - information used to increase traffic
• Clusters - grouped to determine consumer preferences or logical relationships
• Associations - used to group products normally bought together (i.e., bacon, eggs; milk, bread)
• Patterns - used to anticipate behavior trends

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