Online Web Research Services & Data Research, Data mining

Every day your company or business unit is generating large volume of information and Data. As per an estimate, 80% of this information lies in the text form. However, most of this text data/information is hardly even used to obtain better insight into the customer behavior or analyzed to aid in strategic decision making. Most companies do not have right toolset to organize this form of unstructured textual data for future use.

Modern Text mining techniques help you transform this unstructured data or information into handy tools which in turn help you to better understand your customer and take informed business decisions.

Text mining use correct set of tools to uncover hidden patterns, connections, relationships and trends in text which otherwise would be totally untouched. It’s quite useful for businesses that have lot of Reports, Articles, Survey data, Call center notes, Business mails, Online chats and other relevant unstructured text documents.

Major benefits that you can realize using text mining include:
• Enhance the performance of predictive models by applying right information
• Effectively summarize the large volume of text
• Organize your content by easily categorizing articles or body of text
• Pull out specific type of articles from a huge pile of article base
• Extract concepts, correlations and profiles from unstructured data/information
• Take customer service to next level by detailing call center notes
• Efficiently detect fraudulent claims
• Analyze customer feedback for future action
• Better control over your company’s information sources.

Should you have more queries regarding Text data mining applications or services email us at info@outsourcingwebresearch.com - We would love to address your issues in detail.

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