Online Web Research Services & Data Research, Data mining

Author: Michele Schermerhorn

Market research is a critical component of any marketing strategy. There are many expensive sources of customer information available today. But, if you don’t have a large marketing budget for market research, what can you do? There a four easy and inexpensive ways to gather marketing data by using your existing customer base.

You will start with the commitment to collect data constantly.

1. The Constant Thirst for Customer Information

Every customer and every prospect represent an opportunity to discover what your larger market wants and needs. But you have to be on your toes! In addition to selling your product, you need to be focused upon collecting data also. This will only happen if you understand and value what customer data can do for you.

Every time a prospect or client talks to you on the telephone or visits your web site, use the opportunity. Prompt customers or visitors to tell you more about their needs. Make certain you have a feedback form that is easy for them to use. It should also have an incentive attached so they will take the time to provide you with valuable information. That incentive might be a discount off a next purchase or an entry into a drawing for one of your products.