Data Collection, Just Another Way to Gather Information
Posted On Sunday, March 8, 2009 at at 9:57 PM by web researchAuthor: Will
Government, manufacturing industries, advertising firms, non-governmental organizations conduct data collection just to gather information regarding views, opinions and reactions form the public or the target consumer and use it for various decisions and actions.
Data collection just does not help the companies to launch new products or know about the public reaction to a specific issue, it is a very useful tool for statistical inferences, once the collected data is compiled. The process of data collection is the third step of the six step market research processes. Data collection can be done in two ways involving various technicalities. In this article, we shall give a brief overview of the same.
Data collection can be done in two ways - secondary data and primary data. Secondary data collection involves is the information available in books, journals, previous researches or studies and the Internet. It basically involves making use of the data already present to build or substantiate a concept.
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