Online Web Research Services & Data Research, Data mining

Author: Debbie Hagan

I just love the so called political correct terminology used today. How they decide it's really a political correct term is beyond me. Why don't they call it what it is; misleading terminology, whitewashing, sugar coating. Example: collaterial damage ie. innocent people fatally killed in the wake of combat.

Now the new term for collecting information on people to compile marketing lists so that we can all receive more junk mail, marketing phone calls and faxes is a cute little term called Data Mining.

This is a quote from a banking website on the subject:
Let me try to clarify this. We are wanting to contact our commercial customers' payors that do not bank with us. We would get the information off their checks when our commercial customers deposit them. For example, I use ABC Cleaners and pay by check but I bank at a different bank than the Cleaners. The Cleaner's bank would take my information off my check to contact me.