Online Web Research Services & Data Research, Data mining

Businesses need research services more during turbulent times rather than in good times. To meet the growing needs of the clients, Marvist came up with a range of marketing research services.

The new services include Custom Research including Ad-hoc Research and Background Research that can give fact-based inputs to the higher management of the businesses. Apart from these, other new
services include Industry Monitoring Service, Newsletter Service and Online Marketing Data Collection Service.

Marvist WebResearch also launched a new website dedicated to research services. This will enable the marketing research clients to find suitable research services easily from Marvist. On the other hand, the new website enhances Marvist WebResearch’s ability to reach out and cater the needs of the clients efficiently.

Ultimately, the goal of Marvist WebResearch services is to aid the businesses to take well-informed decisions.

Website: www.marvist-webresearch.com
Email: sales@marvist.com

Is there demand for my product or service? Are my customers satisfied with our service? How can I generate more sales volume from my existing customers? How can I improve the quality of my product or service? If there is something that you would like to know about your business and industry, marketing research is the way to start researching for some answers. Marketing research comprises one of the most important and fascinating facets of marketing. We are going to focus on sharing some Internet resources that can help you to conduct online marketing research. “Marketing research is defined as the systematic and objective identification, collection, analysis, dissemination, and use of information for the purpose of assisting management in decision making related to the identification and solution of problems (and opportunities) in marketing.”(Malhotra, 2004)

There are many ways in which the Internet can be useful to marketing researchers. It can be used as a source of marketing research providers, a source of secondary data, a source for marketing research software, and a source for data gathering via focus groups, surveys, etc.”(Malhotra, 2004)

Why do Market Research?

- It helps to understand current industry and market trends.
- Provides information about target customers.
- Identifies market and sales potential.
- Keeps researchers objectives.
- Becomes a framework for creating a marketing strategy.
- Helps business owners to examine customer satisfaction.
- Gives a close look at their competitors strengths and weaknesses.
- Helps marketing managers create benchmarks for future improvement.

Read more...

Online research is a great addition to the marketing research toolbox but there are several myths that surround this methodology. It is time to shed some light on this topic and identify the myths. We'll bring some perspective to the strengths and weaknesses of online research to help you make better decisions about using this methodology.

Myth #1: Online is the only methodology you need anymore.
Not true. Online is a great tool, but there are definitely situations when you will need to look at phone, IVR and mail methodologies. For example, are all your respondents online and can they read and enter data? Lack of internet access by some respondents could introduce a significant bias into your results. Do you have permission to email them? Do you have a double-opt-in list available? If not, you may find yourself being accused of unintentionally spamming respondents and blacklisted. We have also found that certain types of surveys, such as lost customer and win-back, are not successful with online surveys. When you need to convince a respondent to participate, you need a personal touch. Finally, some companies contemplating a survey where the sponsor will be known choose not to use online in order to better express their brand relationship with the customer (for example through telephone contact or in-person interviewing).

Myth #2: Online research is cheaper.
Partially true. There are many fixed costs in marketing research, such as questionnaire design, sample prep, data cleaning, analysis and reporting, that do not differ by methodology. Data collection costs are only a small portion of the total cost of marketing research projects. So online surveys are cheaper - when you need a very large sample size (e.g, above 1,000). But for most purposes, when the sample size is in the 300 to 600 range, costs for online research and telephone surveys are very comparable.

Myth #3: Online surveys get a better response rate.
Not true. While this was true once, when online surveying was just introduced and people were eager to try it, online research has fallen victim to the same decreasing response rates as other methodologies. While the specifics differ from study to study (and marketing research company to marketing research company), Polaris's general experience has been that telephone surveys still generate the highest response, followed by online and then by mail and IVR.

Read more...

Is there demand for my product or service? Are my customers satisfied with our service? How can I generate more sales volume from my existing customers? How can I improve the quality of my product or service? If there is something that you would like to know about your business and industry, marketing research is the way to start researching for some answers. Marketing research comprises one of the most important and fascinating facets of marketing. We are going to focus on sharing some Internet resources that can help you to conduct online marketing research.

“Marketing research is defined as the systematic and objective identification, collection, analysis, dissemination, and use of information for the purpose of assisting management in decision making related to the identification and solution of problems (and opportunities) in marketing.”(Malhotra, 2004)

There are many ways in which the Internet can be useful to marketing researchers. It can be used as a source of marketing research providers, a source of secondary data, a source for marketing research software, and a source for data gathering via focus groups, surveys, etc.”(Malhotra, 2004)

Why do Market Research?

- It helps to understand current industry and market trends.
- Provides information about target customers.
- Identifies market and sales potential.
- Keeps researchers objectives.
- Becomes a framework for creating a marketing strategy.
- Helps business owners to examine customer satisfaction.
- Gives a close look at their competitors strengths and weaknesses.
- Helps marketing managers create benchmarks for future improvement.

There is perhaps no single best way to search the Web, but we recommend the following steps:

1. Pre-Searching Analysis: Think about the topic or subject you want to explore on the Web. Ask yourself some of the following questions, what unique keywords are associated with the topic or subject? Are there any organizations or associations that might have information on the subject through their web sites?

In order to identify trends for your topic or subject, you are going to have to put together a key word set to run in the search engines.

2. Run your key word set in any of the search engines.

Read more...