Think Market Research Is Just Data Mining? Research Says You’re Way Off
Posted On Monday, February 1, 2010 at at 8:04 PM by web researchPR Log (Press Release) – Jan 12, 2010 – Want a great marketing research tip? Don’t hire ColemanWick or any research firm if all you’re looking for is a focus group or phone study. Wait, what are we saying?? We’ll take your money, and do a bang-up job for you.
But in truth, we can offer you much more than just survey results.
Tom H.C. Anderson’s site has some interesting commentary on the new role market research has come to play in business and culture. For instance, Lenny Murphy, co-founder of Rockhopper Research in Summit, New Jersey, says “In order to flourish in this new research world, we must transform our value prop as an industry from purveyors of data to insight consultants. It’s not about the tools any more, it’s about the strategic impact of what we learn.”
If you’ve read much of the ColemanWick site you’ll know that Murphy’s view matches our own.
Bob Lederer, Editor and Publisher of RFL Communications in Skokie, Illinois, takes this thought further: “Quality surveys and focus group research will no longer be a key differentiator, rather simply an entry cost. The next gen researcher is a data miner, text miner, new media expert, a management consultant and most importantly, an information innovator”, he says.
If you check out our Case Studies, you’ll see that ColemanWick will bring deep business insight to newfound data and help you make the most of it—in whatever way makes the most sense for your enterprise.
Source: http://www.prlog.org/10485348-think-market-research-is-just-data-mining-research-says-youre-way-off.html
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Posted On at at 12:36 AM by web research
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Source: http://www.prlog.org/10510420-web-market-research-solution-at-outsourcing-web-research.html
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Posted On Thursday, December 17, 2009 at at 7:47 PM by web researchAre you facing problem of data collecting requirements?
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Source: http://www.prlog.org/10455867-absolute-web-research-services-at-cost-effective-rate.html
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Article Source: Articledashboard
The Importance of Solid Market Research for Your Business
Posted On Friday, March 27, 2009 at at 1:25 AM by web research"Do you truly know your target market? Do you really know what types of people have the potential to buy your product or want your service? Do you know how to best plan your next poster printing project so that the resulting ad appeals to your potential customers? You might think that you do, but unless you have spent time researching this, you likely do not know all that you could, and should, about the people you are trying to reach with your business advertising efforts.
The key to really understanding your target audience is doing proper market research. Market research is a specialized type of research into the people you are trying to reach with your marketing messages. By taking the time to get to know these people through market research, you can avoid many pitfalls that new business owners often fall into as they market their businesses.
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Overview on Qualitative Data Collection Techniques in International Marketing Research
Posted On Tuesday, March 3, 2009 at at 8:56 PM by web researchAuthor: Otilia Otlacan
When thinking of market research, surveys are most likely the first technique that comes to ones mind. However, surveys are a quantitative research and, in order to understand customer behavior and the social and cultural context in which our business will operate, we will need to perform some qualitative research as well.
Qualitative methods are most certainly a more appropriate option when in need of researching patterns and attitudes in customer behavior, understand the depth of the environment around the customer, and understand the cultural characteristics then influence a customer – especially when the marketer is not familiar with the country of culture.