Online Market Research
Posted On Sunday, December 20, 2009 at at 8:01 PM by web researchIs there demand for my product or service? Are my customers satisfied with our service? How can I generate more sales volume from my existing customers? How can I improve the quality of my product or service? If there is something that you would like to know about your business and industry, marketing research is the way to start researching for some answers. Marketing research comprises one of the most important and fascinating facets of marketing. We are going to focus on sharing some Internet resources that can help you to conduct online marketing research. “Marketing research is defined as the systematic and objective identification, collection, analysis, dissemination, and use of information for the purpose of assisting management in decision making related to the identification and solution of problems (and opportunities) in marketing.”(Malhotra, 2004)
There are many ways in which the Internet can be useful to marketing researchers. It can be used as a source of marketing research providers, a source of secondary data, a source for marketing research software, and a source for data gathering via focus groups, surveys, etc.”(Malhotra, 2004)
Why do Market Research?
- It helps to understand current industry and market trends.
- Provides information about target customers.
- Identifies market and sales potential.
- Keeps researchers objectives.
- Becomes a framework for creating a marketing strategy.
- Helps business owners to examine customer satisfaction.
- Gives a close look at their competitors strengths and weaknesses.
- Helps marketing managers create benchmarks for future improvement.
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Online Market Research
Posted On Monday, November 23, 2009 at at 8:27 PM by web researchIs there demand for my product or service? Are my customers satisfied with our service? How can I generate more sales volume from my existing customers? How can I improve the quality of my product or service? If there is something that you would like to know about your business and industry, marketing research is the way to start researching for some answers. Marketing research comprises one of the most important and fascinating facets of marketing. We are going to focus on sharing some Internet resources that can help you to conduct online marketing research.
“Marketing research is defined as the systematic and objective identification, collection, analysis, dissemination, and use of information for the purpose of assisting management in decision making related to the identification and solution of problems (and opportunities) in marketing.”(Malhotra, 2004)There are many ways in which the Internet can be useful to marketing researchers. It can be used as a source of marketing research providers, a source of secondary data, a source for marketing research software, and a source for data gathering via focus groups, surveys, etc.”(Malhotra, 2004)
Why do Market Research?
- It helps to understand current industry and market trends.
- Provides information about target customers.
- Identifies market and sales potential.
- Keeps researchers objectives.
- Becomes a framework for creating a marketing strategy.
- Helps business owners to examine customer satisfaction.
- Gives a close look at their competitors strengths and weaknesses.
- Helps marketing managers create benchmarks for future improvement.
There is perhaps no single best way to search the Web, but we recommend the following steps:
1. Pre-Searching Analysis: Think about the topic or subject you want to explore on the Web. Ask yourself some of the following questions, what unique keywords are associated with the topic or subject? Are there any organizations or associations that might have information on the subject through their web sites?
In order to identify trends for your topic or subject, you are going to have to put together a key word set to run in the search engines.
2. Run your key word set in any of the search engines.
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Quality Factors For Effective Web Research
Posted On Monday, October 26, 2009 at at 9:32 PM by web researchWeb research refers to identification, compilation and analysis of information that is already available on the web. It helps in preliminary research as well as, continuous monitoring of the market providing inputs to strategic decision-making. The correctness of any decisions taken depends upon the accuracy of the outcomes of the research. Therefore, there should not be any compromise in the quality of the research.
The quality of the Web research depends upon the attributes that are distinct only to it.
Relevancy of data:
There is a vast amount of data online, which is relevant as well as irrelevant to our requirements. Most of the information found on Internet is outdated or irrelevant. Moreover, required information may not be available from a single source. Tiny bits of relevant data from different sources should be gathered and compiled together to derive useful information. Ultimately, it is the relevancy and applicability of the data that decides the effectiveness of the research.
Credibility of the source:
There are millions of websites on Internet today. Data can be gathered from internal sources of the client, publications of governmental and non-governmental institutions, free access data on the Internet, professional newspapers and magazines, in annual reports of companies and commercial databases. Many of them provide information or data that may be inaccurate. Credible sources should be identified to collect the data.
Expert analysis:
Analysis of information needs expertise and experience. Analyst divides a completely complex data into small parts and validates by crosschecking its accuracy from the other sources. Analysis involves segregating of the relevant data according to the users requirements. An expert analyst cross analyzing the market, customers and competitors provides useful insights.
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Web Research is a Cost Saving Process
Posted On Wednesday, September 23, 2009 at at 10:08 PM by web researchWeb Research means research on Work, Education and Business. Web Research is study combined with learning. It is a detailed study of a subject in order to discover information or achieve a new understanding of it.
Web market research is especially effective where an organization has an existing relationship with those being surveyed. Such web-based research can itself form part of a positive and interactive relationship with customers, business associates, and employees. Alternatively, there are a number of successful techniques for targeting non-customers.
How to do effective Web research:
If you own a business and require consultation on some aspect, we have experts and guides who can provide you the best advice in Internet and online marketing strategies. Besides research on business trends, strategies, and products, we also offer web research on a variety of subjects such as:
If you would like more information about web research services, Please feel free to contact us: http://www.virtualstaffingservices.com/
Article Source: http://EzineArticles.comGet Reliable Web research services in India
Posted On Wednesday, July 8, 2009 at at 9:51 PM by web researchOutsourcing Web research services is a BPO company offers best web research services in a variety of subjects and areas. We offer web research services like as, market research, product research, survey and more. Our research specialist staff and guides who will furnish you strategic advice regarding Internet and online marketing procedures. Besides research on business trends, strategies, and products, we also offer online databases, research reports, market studies, news articles, and other internet resources.
Appropriate expert advice and a correct business perspective will come in handy both when you are too busy and if you are an amateur. You can assign us the work of researching market trends related to your business and our research specialists will find the required information in less time. Our researchers are practiced enough to sift the right information from the wide range of data available on the Internet. Researchers, students and others who are looking for some information or other also can gain from our service in terms of money and time spent. You can also be ensured of the reliability, accuracy, and reasonableness of the information given.
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Web Research Services: Expertise in Online Data Research
Posted On Monday, June 15, 2009 at at 9:56 PM by web researchOutsourcing Web Research is an India based company offering a wide range of BPO and IT enabled services. We offers best online data research in a variety of subjects and areas. We provide web research services online such as web data extraction, information retrieval, web content filtering product research, survey and many more. We are committed to deliver timely, accurate, seamless, reliable, cost effective and hassle-free offshore outsourcing services to our clients.
Online data research service is a one of the fastest growing industries in India. We cater to different offshore online data research services needs in a highly professional and competent manner. We offer data research services and have specialists in various fields who can quickly return the information to the client as they know exactly where to look for the required information.
We provide offshore online data research consulting services by online data capture, data acquisition, data analysis, data mining and screen scrapping. We are an online data research firm in India offering innovative and customized solutions to fit your business requirements.
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Source: http://www.prlog.org