Think Market Research Is Just Data Mining? Research Says You’re Way Off
Posted On Monday, February 1, 2010 at at 8:04 PM by web researchPR Log (Press Release) – Jan 12, 2010 – Want a great marketing research tip? Don’t hire ColemanWick or any research firm if all you’re looking for is a focus group or phone study. Wait, what are we saying?? We’ll take your money, and do a bang-up job for you.
But in truth, we can offer you much more than just survey results.
Tom H.C. Anderson’s site has some interesting commentary on the new role market research has come to play in business and culture. For instance, Lenny Murphy, co-founder of Rockhopper Research in Summit, New Jersey, says “In order to flourish in this new research world, we must transform our value prop as an industry from purveyors of data to insight consultants. It’s not about the tools any more, it’s about the strategic impact of what we learn.”
If you’ve read much of the ColemanWick site you’ll know that Murphy’s view matches our own.
Bob Lederer, Editor and Publisher of RFL Communications in Skokie, Illinois, takes this thought further: “Quality surveys and focus group research will no longer be a key differentiator, rather simply an entry cost. The next gen researcher is a data miner, text miner, new media expert, a management consultant and most importantly, an information innovator”, he says.
If you check out our Case Studies, you’ll see that ColemanWick will bring deep business insight to newfound data and help you make the most of it—in whatever way makes the most sense for your enterprise.
Source: http://www.prlog.org/10485348-think-market-research-is-just-data-mining-research-says-youre-way-off.html
Market Research On Contract Research Outsourcing Forecasts to 2015
Posted On Wednesday, January 6, 2010 at at 7:57 PM by web researchThe contract research market will continue to consolidate even as the strategic partnerships with the pharma and biotech industry will continue to drive the market. The contract research outsourcing activity is expected to increase in the clinical trials stage. Emerging regions such as India, China, Latin America and Central and Eastern Europe will drive the market by providing cost advantage. The increasing compliance to international regulations and standards governing the market by these regions will support this trend. The market is driven by the increasing R&D expenditure and a strong need in the biopharmaceutical industry to improve R&D efficiency by cutting costs.
For further details on this report, please click or copy the below link to your browser:
http://www.globalmarketsdirect.com/
The key challenges to the contract research outsourcing market are the current economic recession which has resulted in reduced demand especially from the biotech industry. The contract research organizations are also impacted by the increasing focus on safety of the drugs and recent cases of failure in clinical trials has led to an increase in concerns over quality. But, the contract research organizations are changing themselves according to the international standards with an aim to take care of the quality concerns of biopharmaceutical companies. Therefore, the quality concerns can be overcome and will have a small impact on the overall contract research outsourcing market.
For further details on this report, please click or copy the below link to your browser:
http://www.globalmarketsdirect.com/
The leading players in this consolidated market continue to grow through expanding their services and emerging as end to end service providers with global presence. The major contract research organizations are active in the central nervous system (CNS), oncology and cardiovascular therapeutic areas and focusing on the unmet needs of the biopharmaceutical industry. The contract research organizations will continue to expand geographical presence and improve their capabilities in therapeutic areas such as oncology and CNS and also expand functional expertise through partnerships with other contract research organizations.
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Market Research - A Boon to Your Business
Posted On Sunday, December 13, 2009 at at 8:09 PM by web research
Market research, as the name suggests, is not only about agglomeration of data about the market or the customer base. It also imply assemblage of data on the market you are into or which has connections with your business in one way to the other. Some feel that they might have found the target niche. And then end up asking themselves; What's next? The another step imply a bit of work, and it is widely known as marketing research. As an entrepreneur or owner of a multi-million company, you might know every detail about your business, but are you sure in the same manner about your clients or customers?
In order to proficiently market your products or services, you need to know, understand who's purchasing them or who might purchase them! A MR company provides gathering and analyzing data about your customers, competitors (which we call competitive analysis) in order to not only understand but know them better.
No marketing of any kind is complete without the appropriate marketing research done ahead of time and your competitors. Take an example, Think about when you are going to meet someone and think of giving a gift. Secondly, you do not know anything about that person and is completely unknown to you. How will you think of presenting a proper gift to someone who never met or known?
In the same way, a company will carry out a successful business, only if it is able to know what their customers want and provide them with what they are asking for. And this is truly possible only by doing market research. You need to understand the needs of your customers and that too can be possible of conducting a market research survey either online or offline. As a responsible company you need to maintain a certain customer database so that you can interact with clients or customers in timely manner and know their views.
Market research and Data Analytics -India
Posted On Monday, November 9, 2009 at at 8:11 PM by web researchInitially we only cared about the overall win/loss record. But as time progressed we realized we could use the data we had collected as a basis for optimal market research. India is developing at rapid pace and in this fast changing scenario. According to market research -India is becoming a major center of information technology. India's software and web development market is booming and gaining its attention for offering excellent offshore web outsourcing services. Today the world is viewing India as the next major hub of world-class web solutions to improve and increase their online businesses profit to a large extent. Effective data analytics that is management of data is necessary to have current information on every aspect of market research activities.
What is Market Research?
Market research is systematic gathering, evaluation and analysis of data relating to sale and distribution of financial products and services regarding consumers' preferences. In marketing process, Research services India provides an approximate analysis of market demand either for a new product, or for existing products, as well as appropriate methods of distributing those product.
Market Research Company India
An extensive Market Research Indian company like ours collects all the queries of the marketers, providing market Research Agency with the required information’s for a smooth journey through the phases of the process of marketing. Data analytics Indian services provide an accurate and quality research output by being totally reliable & providing competitively superior analysis that require rapid, time-certain and cost effective delivery.
Major market research agency includes areas Researches in business to business(B2B), business to consumer(b2c), industrial research, social research, media research, channel and retail research, product and packaging research, brand research, corporate and employee research, pricing research and business-specialized consumer research.
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Web Research is a Cost Saving Process
Posted On Wednesday, September 23, 2009 at at 10:08 PM by web researchWeb Research means research on Work, Education and Business. Web Research is study combined with learning. It is a detailed study of a subject in order to discover information or achieve a new understanding of it.
Web market research is especially effective where an organization has an existing relationship with those being surveyed. Such web-based research can itself form part of a positive and interactive relationship with customers, business associates, and employees. Alternatively, there are a number of successful techniques for targeting non-customers.
How to do effective Web research:
If you own a business and require consultation on some aspect, we have experts and guides who can provide you the best advice in Internet and online marketing strategies. Besides research on business trends, strategies, and products, we also offer web research on a variety of subjects such as:
If you would like more information about web research services, Please feel free to contact us: http://www.virtualstaffingservices.com/
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