Web Research is a Cost Saving Process
Posted On Wednesday, September 23, 2009 at at 10:08 PM by web researchWeb Research means research on Work, Education and Business. Web Research is study combined with learning. It is a detailed study of a subject in order to discover information or achieve a new understanding of it.
Web market research is especially effective where an organization has an existing relationship with those being surveyed. Such web-based research can itself form part of a positive and interactive relationship with customers, business associates, and employees. Alternatively, there are a number of successful techniques for targeting non-customers.
How to do effective Web research:
If you own a business and require consultation on some aspect, we have experts and guides who can provide you the best advice in Internet and online marketing strategies. Besides research on business trends, strategies, and products, we also offer web research on a variety of subjects such as:
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Article Source: http://EzineArticles.comOnline Web Research Services and Save 60% on Web Research Cost
Posted On Thursday, September 17, 2009 at at 10:47 PM by web researchOutsourcing Web Research is a leading BPO company; we have specialization in delivering online web research services at affordable rates. We are committed to deliver timely, accurate, seamless, reliable, cost effective and hassle-free online web research services to our clients. Save up to 60% on online web research services. Get free online web research trail offer for first few hours.
We provide high quality and accurate online web research solutions more than 10 years. We offer premium online web research services in a variety of subjects and areas. We understand that quality and accuracy of information are of utmost importance, which is why we adhere to stringent quality standards. Our online web research services involve the extensive search of both offline and online research sources like databases.
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Our online web research team has visited millions of websites, gleaning valuable website data. Our online web research services are designed to support various management functions such as strategic planning, decision-making, marketing campaigns, publicity and promotion, and information management in addition to documentations management.
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The Importance of Research for Effective Copywriting
Posted On Tuesday, April 28, 2009 at at 9:22 PM by web research
Most people who write for a living will tell you getting it right takes about 10% actual writing time and 90% research. Knowing what to write before you write it, and to whom, might sound like an obvious place to start, but when you're under pressure to meet a business writing deadline, the obvious can go out of the window. It shouldn't though, because even when you're up against the clock, the whole process of writing your content will become easier if you put the pen down, sit back from the keyboard, and consider it first.
"An important first task when you are planning a piece of written work is to think carefully about its purpose." (1). Start by identifying your reader, bearing in mind these three simple questions:
* Who is my reader? * Will they read this? * What value is being created? (2)
If, for example, your brief is to write a 1000 word ‘business to consumer' brochure on a new range of motorized mobility scooters – the language, tone and style of your piece should not be targeted towards the youth audience. Sounds too obvious? Look in any newspaper, magazine or at any website, and you'll soon find countless examples of advertisements for products that seem to be incongruously addressing a completely irrelevant market. This accounts for the irritation or amusement you feel when viewing a TV advert not aimed at you. When this happens, the audience feels disconnected straight away, and the intended message of the content falls between the cracks. It's one of the biggest reasons sales copy and adverts fail.
In our example, after you've identified your main ‘mobility scooter' readership as senior citizens, you then have a very compelling reason why they will want to read about your new products. But it's a competitive market and the scooters won't sell themselves. So the next part of the process is to ask yourself, ‘What's in it for my intended readers – what benefits will our products give these readers over and above those of our competitors – and how do I communicate this to them in a language they will appreciate?'
Consider benefits, not just features
This is when the ‘analysis' stage of the research process kicks in – when you go back to your product and set out all the features it offers your target reader, listing the corresponding benefits. Think about everything your product can do, and how this will help the reader – how this will create value for them within the content you are about to write.
If at this stage you need to clarify certain product features or specifications, or identify more generalized subject matter that reinforces your point – go onto the Internet and Google your key topics, read up on relevant details that will put your claims into an authoritative context. Imagine yourself in the mindset of your target reader, and search for examples of similar products directed at them. Note the language used to talk to them, and consider what works and what doesn't in terms of tone.
The more detailed your research at this stage, the more rounded and effective your writing will be. You might think you're collecting superfluous details, but when it comes to actually writing your content, you'll find you're already a ‘mini expert' on the subject, and can cherry pick the best facts, stats and juicy pieces of information to back up your message.
The final stage of your research should take the form of collating your rough notes into a definitive structure. This structure will depend on the media in which your content will be published - for example, writing for the Web is very different than writing a sales letter or brochure – but if your research is sound you'll put yourself on a solid footing for actually structuring and writing effective content.
An English graduate from the University of Birmingham and professionally trained journalist at postgraduate level, Laurence James has been copywriting for over ten years. A Member of The Institute of Direct Marketing, he is also founder of The Copy Box - http://www.thecopybox.com
Article Source: http://www.ArticleBiz.com
Top Data Mining Tools
Posted On Monday, January 5, 2009 at at 11:22 PM by web researchAuthor: Anthony Schiffbauer
Data mining is important because it means pulling out critical information from vast amounts of data. The key is to find the right data mining tools used for the expressed purposes of examining data from any number of viewpoints and effectively summarize it into a useful data set.
Many of the tools used to organize this data have become computer based and are typically referred to as knowledge discovery tools.
Listed below are the top data mining tools in the industry:
- Insightful Miner - This tool has the best selection of ETL functions of any data mining tool on the market. This allows the merging, appending, sorting and filtering of data.
- SQL Server 2005 Data Mining Add-ins for Office 2007 - These are great add-ins for taking advantage of SQL Server 2005 predictive analytics in Office Excel 2007 and Office Visio 2007. The add-ins Allow you to go through the entire development lifecycle within Excel 2007 by using either a spreadsheet or external data accessible through your SQL Server 2005 Analysis Services instance.
- Rapidminder - Also known as YALE is a pretty comprehensive and arguably world-leading when it comes to an open-source data mining solution. it is widely used from a large number of companies an organizations. Even though it is open-source, this data mining tool out of the box provides a secure environment and provides enterprise capable support and services so you will not be left out in the cold.
The list is short but ever changing in order to meet the increasing demands of companies to provide useful information from years of data. COGENT INFOTECH in Pittsburgh Pennsylvania is one of only a few companies in the region that offer data mining tools an strategies.
They also keep a nice and updated list of the the latest on new data mining tools in integration strategies for your organization.
About the Author:
Want to learn more about data mining and selecting the right tool? Visit http://www.cogentinfo.com and discover what it takes to make sense of all of your precious data with free and open source data mining tools.
Article Source: EzineArticles
Importance Of Data Mining In Today's Business World
Posted On Friday, December 26, 2008 at at 11:31 PM by web researchAuthor: Scott Naxton
What is Data Mining? Well, it can be defined as the process of getting hidden information from the piles of databases for analysis purposes. Data Mining is also known as Knowledge Discovery in Databases (KDD). It is nothing but extraction of data from large databases for some specialized work.
Data Mining is largely used in several applications such as understanding consumer research marketing, product analysis, demand and supply analysis, e-commerce, investment trend in stocks & real estates, telecommunications and so on. Data Mining is based on mathematical algorithm and analytical skills to drive the desired results from the huge database collection.
Data Mining has great importance in today’s highly competitive business environment. A new concept of Business Intelligence data mining has evolved now, which is widely used by leading corporate houses to stay ahead of their competitors. Business Intelligence (BI) can help in providing latest information and used for competition analysis, market research, economical trends, consume behavior, industry research, geographical information analysis and so on. Business Intelligence Data Mining helps in decision-making.
Data Mining applications are widely used in direct marketing, health industry, e-commerce, customer relationship management (CRM), FMCG industry, telecommunication industry and financial sector. Data mining is available in various forms like text mining, web mining, audio & video data mining, pictorial data mining, relational databases, and social networks data mining.
Data mining, however, is a crucial process and requires lots of time and patience in collecting desired data due to complexity and of the databases. This could also be possible that you need to look for help from outsourcing companies. These outsourcing companies are specialized in extracting or mining the data, filtering it and then keeping them in order for analysis. Data Mining has been used in different context but is being commonly used for business and organizational needs for analytical purposes
Usually data mining requires lots of manual job such as collecting information, assessing data, using internet to look for more details etc. The second option is to make software that will scan the internet to find relevant details and information. Software option could be the best for data mining as this will save tremendous amount of time and labor. Some of the popular data mining software programs available are Connexor Machines, Free Text Software Technologies, Megaputer Text Analyst, SAS Text Miner, LexiQuest, WordStat, Lextek Profiling Engine.
However, this could be possible that you won’t get appropriate software which will be suitable for your work or finding the suitable programmer would also be difficult or they may charge hefty amount for their services. Even if you are using the best software, you will still need human help in completion of projects. In that case, outsourcing data mining job will be advisable.
Scott Naxton is a freelance journalist having experience of many years writing articles and news releases on businesses like outsourcing, internet marketing, health and insurance. He is also associated with Outsourcing and KPO
Article Source: EzineArticles
Online Web Research And Data Mining Services In india
Posted On Monday, September 29, 2008 at at 3:40 AM by web researchThe World Wide Web contains plenty of precious data related to world markets and industries that can be put to good use for making critical business decisions.
Outsourcing web research services provides the following web research / web data extraction and data mining services:
- Data Mining: Data extraction and screen scrapping services to excel, access, MS-SQL or MySQL tables, comma delimited file csv
- Web search and product research to populate the database for your e-commerce websites / online stores
- Web Search, address and email search, mailing list Search to search for contact details of the specific target group
- Online Form Entry and Submission
- Tracking, extracting, harvesting records and raw data from a screen or a web site
- Online research and building database in Microsoft Office. Gathering data from websites to an Excel spreadsheet, Access .mdb file, or any structured database format
- Web Mining and Listing. Searching the web and creating lists of target websites and then collecting information from these sites.
- Marketing/sales support services, e.g. market research, survey and analysis, gathering information about competitors’ pricing.
- Web Research and Online Data Entry or Web-to-Web Entry for updating your online stores
- Web Search and Listing, e.g. searching online newspapers for the latest pricing information, or extracting and summarizing news stories from online news sources.
Benefit of Web research services:
- Competitive Pricing
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- Effective deep-Web access
- Multidimensional analysis and data mining support
- Employs typical methods for classifying web documents
- Highly skilled Professionals
- Flexibility - capable of handling a wide variety of customized processes
