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I've never used a mailing list broker. Reason? When I first started doing postcard mailings back in 1996, I could barely afford to pay my house rent. So, renting a mailing list was out of the question.One of the advantages of operating on a low budget is that you can't spend your way out of problems, you have to think your way out. In the case of my mailing list, the thinking centered around the question of Who Do I Know?

A spin through my desktop Rolodex yielded a treasure trove of names. Then there were those helpful family members and friends who referred names to the list. (Most of the time, I didn't even have to ask these people for names. But it never hurts to ask!) And thumbing through the directories of organizations I belonged to was also useful.

So, there you have it, four readily available sources of names:

1. Your Rolodex (or some other business card file)
2. Family and friends
3. People referred by your family and friends (ask them!)
4. Membership directories from organizations you belong to

You'll be able to build up quite a list in no time. And if you keep postcarding over the years, your list will grow some more.

Martha Retallick, "The Passionate Postcarder," hails from Tucson, Arizona, USA. She is the author of Postcard Marketing Secrets, a downloadable PDF manual that will show you how to put postcards to work for your business?profitably. Learn more about it at:
http://www.PostcardMarketingSecrets.com

Article Source: EzineArticles

Author: DeAnna Spencer

Mailing lists may be the cause of more heartbreaks than anyother single factor in mail order. A poorly chosen list, a weakmailing and the high cost of mailing to a list can tax theoptimism of a new dealer very, very quickly. Arm yourself withknowledge before embarking on a course like this!

Whether you should use a mailing list to sell your productdepends on several things:

Is it too complex an offering to be explained in a 30 word ad?

Can you afford to mail 200 to 1,000 pieces on the chance thatyou won't get a single order?

Can you make a profit selling your product to only two to twentypeople in a 1,000 piece mailing?

Will a re-order of your product be required, and can you makeyour re-orders pay for the losses you will likely get frommailing to a list?

Read More..